Font History 101

Did you know that every font you use has a history and had an original purpose? A considerable amount of thought should go into font selection for your next project. 

What Logo Shapes Mean, Part 1: the Circle

One of the most commonly used graphic shapes is the circle. Circles can convey positive emotions. The first circles you saw were those found in nature: the sun and the moon, the stars, the earth, … Read More

Does Your Logo Need to be Literal?

A logo that isn’t a literal reference to what a company offers can be extremely effective. It adds mystery in a good way, makes people want to learn more about you, and perhaps learn the … Read More