“What is Branding?” It’s a broad question with a variety of answers.
You can ask a marketer, salesman, copywriter, publicist, and a photographer this question and get extremely different responses. Truth is, all of these service providers – including us here at Cheers Creative – help to fine tune certain aspects of your brand. We’re a piece of the bigger branding pie.
Today we’re sharing branding tips with you from a brand & web designer perspective. We’ve gathered all of our #Branding101 posts right here for you, full of actionable tips that you can practice today!
Do you have a clear understanding of what your overall #brandimage is? Sometimes, your messaging may not actually be aligning with how you are perceived by the public. Did you know stellar brand visuals & #webdesign can help consumers get the right idea about your brand immediately? You’d be amazed at what the right system of fonts, colors, logo, and other visual elements can do! #SendTheRightMessage #Branding101 www.cheerscreative.com
While your brand image is what the public thinks about you, your brand identity is the system of visuals you put out to HELP with the perception of your business. Example: A spa specializing in water therapy may want to use a logo with soft, rounded edges, a sea-inspired color palette, and elegant fonts along with very soothing language on their website. All of these items work together in concert to send a very specific message, and they set the business apart from spas that offer different services. See what we did there? #TakeAdvantageOfYourDifference #Branding101 #BrandIdentity #BrandingTips www.cheerscreative.com
Let’s make this perfectly clear: your logo is super important because it’s the first point of entry when it comes to your brand visuals. In the grand scheme of things, your logo is king but isn’t the kingdom. Your logo’s job is to trigger an emotional response & give a glimpse into your company’s attitude. It’s not your brochure and it’s not your website. Don’t try to make your logo do what an entire brand system should do. Let your logo be light and free. What exactly should your logo represent? The answer is different for everybody. Download our brand journal today to find out! The link is above in our bio⬆. #Branding101 #logodesign #BrandIdentity www.cheerscreative.com
When people ask for your business card or your website URL, do you (1) stick your chest out because you know people are about to get a visual treat, or do you (2) prepare a script in your head to defend materials you KNOW are less than stellar? If the latter is your response, you’ve got to end your case of brand/website shame. It’s putting you on defense and repelling potential clients. Maybe your brand visuals and website look great but they don’t FEEL right because the messaging just isn’t YOU. We can help you go from feeling brand/website shame to feeling like a BAWSE because you’ve got visuals that speak for you and get results. Contact us today! ➖ #Branding101 www.cheerscreative.com
Have you ever seen a #PizzaHut, Domino’s, Papa John’s and a Little Caesars Pizza all on the same street within blocks of each other? These businesses can have locations next to each other and still thrive. Do they all serve pizza? Yes. But their target customers are different. Each of these restaurants craft their marketing strategies, branding, price points and menu items around their individual audiences. Take the time to become so familiar with who you serve that you know what they need before they need it. When you know who you’re serving and you design everything around that ideal customer, you are creating the space your business needs to stand out. #Branding101 #BrandDesign #WebDesign www.cheerscreative.com
Trust turns viewers into customers. Getting brand awareness is great, but gaining brand engagement is even better! Every day, your actions (or inaction) move people closer or further away to buying from you. Your brand visuals and your website can help you move your dream customer to that “yes” zone! Bottom line: when you’re focused on building trust, you’re focused on gaining sales. #Branding101 #BrandIdentity #Webdesign #PrintDesign www.cheerscreative.com
The best brands have the best stories. Your story is more than what you type on your #website’s “about” page or your brochure. You tell your story with your #logo, with the brand colors you choose, the posts on your #socialmedia pages, the paper you choose for your packaging, the team you hire, and more. The way customers interpret all of these elements ALSO become part of your brand story. A good story is what makes #Starbucks customers pass every gas station with “hot coffee” to wait in line for a Mocha Frappuccino. If you want to go from being “just another business” to being an irreplaceable necessity, craft a story that shows just how valuable you are. Start crafting your story today with our Brand Journal! Download it today for free at www.cheerscreative.com/brand-journal. #Branding101 #BrandIdentity #WebDesign www.cheerscreative.com
Consumers connect and interact with personalities, not things. It doesn’t matter what you sell…EVERY single product and service can be infused with personality! Insurance companies are great examples of this. #Progressive Insurance uses their mascot Flo to project the personality of their brand and it works like a charm. Then there’s the #GEICO Gecko®. In commercials, both Flo and the Gecko are thrown into a variety on environments, displaying the strength of the companies they represent. Always remember, people don’t buy your “what.” They buy your “why.” 50% of buying decisions are driven by emotion. You can communicate emotion through color, audio, video, your #website and more. #Branding101 #BrandDesign #WebDesign www.cheerscreative.com
American consumers make at least 70 decisions a day. Think about the times you’ve been in a sit-down restaurant and your waiter had to come back a few times because you hadn’t decided on a dish. For #smallbusinesses, too many choices for the consumer can slow down the sales process. “If I make more, I will sell more.” Have you ever had this thought? Instead of going that route, think of every product/service that you sell as an individual piece that needs its own story and marketing strategy. In the beginning stages of your business, it’s easier (and more profitable) to craft personable stories around a handful products and then expand form from there. #branding101 #brandisms www.cheerscreative.com
Want to rise above your competition? Remember this: The most consistent brand wins. The clearest message wins. The company with the most transparent process wins. You will see a steady rise in engagement, loyalty and sales if you participate in the art of branding. You’ve got to show up every day. You’ve got a story to tell. Start telling that story today with our Brand Journal! Download it for free at www.cheerscreative.com/brand-journal. #Branding101 #BrandDesign #BrandIdentity #WebDesign www.cheerscreative.com
Hooray! We made it to the last day of August with our #Branding101 tips guys! Click the link in our bio (www.cheerscreative.com/branding101) to see them all at once and to have them as a quick reference. Remember to share these #Branding tips with your friends! Can you guess what kind of tips we’ll be sharing in September? What would you like for us to talk about in the upcoming months? #GuessTheTopic #StayTuned www.cheerscreative.com
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