BRANDICE DANIEL
Brandice Daniel is a pioneer in creating opportunities for African American and Latinx fashion designers. She equips entrepreneurs with the tools they need to take a leap and create their own lane, just as she did.
Brandice has a mission to increase diversity in the fashion industry. She created Harlem’s Fashion Row (HFR), a movement that provides platforms for fashion designers of color. She has gained support for HFR from a countless number of celebrities and corporations including Target, Coca Cola, Verizon and more.
With the knowledge Brandice gained on entrepreneurship and corporate partnerships, she became a sought-after speaker, course creator, and consultant. She now needed a personal brand outside of the organization she worked to create.
The Goal
Our goal was to create a personal brand for Brandice with visuals that were a distinct separation from Harlem’s Fashion Row while positioning her as a thought leader in her industry.
BRAND IDENTITY
Brandice’s brand visuals needed to be nimble and scalable as she expanded her services to include events, consulting, digital courses and workshops.
We wanted the final look to be youthful, classy, and professional. The color palette and font system we developed paired with her images helped create that feel.
Typography
WEBSITE
Brandice’s new website builds a contact list separate from Harlem’s Fashion Row and showcases personal blog posts on entrepreneurship.
MENTIONS
Brandicedaniel.com is featured in ElegantTheme.com’s “25 Stunning Websites Built with WordPress” showcase alongside the websites for Katy Perry and Mercedes Benz. Check it out
